Other Factors That Influence the TikTok Algorithm:
We can only assume that the TikTok algorithm is always growing, changing, and learning from our behaviour on the app.
While there’s no definitive formula for hacking the algorithm, there are a few other factors that we think could be influencing video performance and your follower growth.
Some people have said it’s a good idea to flood your TikTok feeds with anything and everything because quantity trumps quality as the app is still growing in popularity. But others have noted 1-2 posts a day is the sweet spot.
While we certainly are in the camp of making the best content you can, TikTok is a tool to test new content, try new videos, and consistently post if you do want to grow your account.
So our advice would be to start experimenting with your content, be brave with new formats, and try to build a cadence of posting without worrying too much about aesthetics (for now!).
#2: TikTok Duets
If you’ve spent any time on TikTok, you’ve likely scrolled past Duets. They are side-by-side videos, one side being the original creator and the other being a TikTok user. Duets are a great way to increase engagement — the more duets your video gets, the wider net you cast.
Creating a Duet challenge for your audience is also a smart way to increase and collect user-generated content. For example, create a dance or challenge and ask your followers to duet with you in the caption!
#3: New Features
We did say TikTok was all about experimentation so being a “beta” user for new tools rolling out could play a role in getting more engagement on your videos. Especially as TikTok highlights what tools and features you’re using to edit your video when you post!
One example is the new voice over feature — essentially allowing the next wave of podcasters to find a space for their content on TikTok!
#4: Completion rate
Another theory is that shorter videos of 10 to 15 seconds perform better on the app as their completion rate will be much higher.
With shorter videos, viewers will most likely watch it till the end (or even multiple times) which is a good signal to the algorithm that people are enjoying this content and it should be shared more often,
With TikTok moving at speed and with more and more brands, businesses, and influencers joining the platform, it’s fascinating to see how it will evolve as time goes on.
And while TikTok still has a reputation of being the “wild west” of all the social networking platforms, its anything-goes nature is a great opportunity for brands to start thinking outside the box and making brand new, exciting content for their fans.
Hopefully, these tips and tricks will help you use the TikTok algorithm to your advantage and start to see some real traction on your posts!
We can only assume that the TikTok algorithm is always growing, changing, and learning from our behaviour on the app.While there’s no definitive formula for hacking the algorithm, there are a few other factors that we think could be influencing video performance and your follower growth.
If you’ve covered your bases with the perfect song, the ideal caption, and the timing of your post, but don’t have a strong video to share it with, does the content still perform? This is perhaps the biggest unknown of the TikTok algorithm.
Posting content when your audience is most active is a sure way to get your content seen. And, thanks to TikTok’s Pro Accounts, you can tap into some juicy audience analytics.
Socialhype is the top TikTok marketing a growth platform to get you more views, more followers and better engagement. We help get your great content seen by hundreds of thousands of people.
Go viral today with Socialhype!